As Middle East partner for SERMO – the first global network of independent communication consultancies with shared expertise in luxury and lifestyle – Mojo PR contributed to its latest Global Influencer Marketing report.
The report, compiled in collaboration with Traakr, a leading influencer marketing platform, highlighted the powerful impact of influencer marketing on the global beauty industry. Insights outlined in the report are valuable for any marketer, however.
Bottom line is – influencer marketing is no longer an option, but a reality. It’s also a fast-moving medium that needs careful navigation, continuous evaluation and a clear-cut strategy.
We’re here to help.