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Virgin Megastore’s Rockstar

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President of Virgin Megastore Middle East since 2006, Nisreen Shocair has led the brand’s transformation, expansion and evolution, outplaying the challenges and aggressively expanding the brand’s footprint across the greater Middle East.

Nisreen is also an active mentor and supporter of local businesses, entrepreneurial ventures and CSR initiatives throughout the region. As a powerful woman in business and a mother of three, Nisreen is a role model and inspiration to every woman looking to successfully balance family life with professional success.

Nisreen has been included on the Forbes list of 100 Most Powerful Arab Women three years in a row.

– Aya Ahmed, Mojo PR

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