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The Science Behind Instagram Captions


You finally got a great shot and have it flawlessly edited, but wait … what do you write for a caption? This seems simple, but a strategic and well-crafted caption can add value and drive engagement to your post.

Here are some tips from Hootsuite:

1. Know your audience.

2. Identify your brand voice.

3. Consider length.

4. Place most important words first.

5. Edit and rewrite.

6. Use hashtags, but wisely.

7. Pose a question.

8. Give shout-outs with an @ mention.

9. Encourage engagement with a call to action.

10. Try using only emojis.

11. Try using quotes.

Leah Brown, The North Carolina 100

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