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Webinars Can Enhance Business Development

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Webinars can be an excellent strategy to leverage the expertise and presentation ability of your company’s staff to highlight your firm as a sector thought leader as well as to cultivate business development.

The technology available can allow webinars to serve in the same way that attendees might gain knowledge through an in-person conference, but without the travel costs and time away from the office.

Here are some guidelines to keep in mind:

1. Be aware of time

2. Record the session for future distribution

3. Avoid being an infomercial

4. Balance boring against over-the-top technology

Find the full story here.

Nick Zulovich, The North Carolina 100

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