Home Business UAE and KSA to lead growth of e-commerce in MENA

UAE and KSA to lead growth of e-commerce in MENA

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e-commerce

The MENA e-commerce market is expected to grow more than threefold over the next five years. A report by Google and Bain & Co. predicts the total MENA e-commerce market will be worth $28.5 billion by 2022.

Such growth will be led by developments in Saudi Arabia and the UAE. In fact, the UAE is predicted to grow 31 percent annually to reach $9 billion by 2022, with e-commerce representing 13 percent of total retail sales in the country.

Greater product selection, entry of new players and innovation in business models are anticipated to drive this growth.

Louise Mezzina, Mojo PR

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