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Facebook and Instagram are two platforms that businesses should be utilizing in their social media strategy. To some, these platforms seem extremely similar, but to others, they may be wildly different. Here are three tips to take into account when it’s time to post.
Facebook statistically has an older demographic than Instagram, so make sure the content planned is adjusted to fit that market.
While Facebook has more users globally, Instagram has a larger volume of engagement across its platform (more likes and comments).
Instagram is much more mobile-friendly than Facebook, but sharing others’ posts is easier through Facebook.
– Cora Pursley, The Atlanta 100