Fashion gets creative to help in the fight against COVID-19

Fashion brands around the world are stepping up to help relieve the coronavirus tension in the best way possible:

•  Chiara Ferragni donated $410,200 to a fundraiser for additional intensive care beds at Milan’s San Raffaele hospital.

• Dubai based brand, L’Afshar will be donating the proceeds from the Sierra Purple bag to their campaign that supports Doctors without Borders and their COVID-19 Crisis Fund.

• Gucci pledged their support by making two separate donations of 1 million euros to crowdfunding campaigns.

•  Umar Kamani, CEO of PLT will be donating his entire March salary to a number of small businesses who are struggling.

– Sheri Munir, Mojo PR