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Expo 2020 Dubai unveiled its latest global marketing campaign called “Welcome the Future.” Celebrating humanity’s many achievements and calling on the world to come together to create a better future, the video-led campaign is an open invitation for all to join Expo 2020 on its exciting journey with the clear message: We’re not done yet.
Building on Expo 2020’s theme “Connecting Minds, Creating the Future,” the campaign amplifies the message that everyone has a contribution to make, while reflecting the progressive spirit that has made the UAE the special innovation and collaboration hub the world has come to know.