Earlier this month, fellow colleague Samantha and I were proud to fly the flag for Mojo at this year’s SERMO Conference in buzzing Shanghai, on ‘The Future of Beauty’.
SERMO is the leading global communications network for brands in the luxury lifestyle sectors, and is made up of 17 independent agencies – combined we offer a bespoke approach to creating stand out international and local campaigns.
What’s a key beauty trend for brands in the Middle East you ask? Customisation. It is reshaping the industry! Nothing says ‘luxury’ quite like a product that has been created for you and you alone.