Etihad introduces new first-class loungewear concept

Following a successful competition held last year by Etihad Airways to identify the best local talents for creating new designs, the airline has collaborated with an Emirati brand – A Friend of Mine by Xpoze – to launch an exclusive luxury loungewear line for its first-class guests.

Inspired by the simplicity and elegance of traditional Emirati clothing, the loungewear line features high-quality, anti-bacterial and hypoallergenic materials with earthy colours that are relaxing, yet can be easily worn as everyday wear.

With local designers on the rise, Etihad has shown support for homegrown talents like no other airline has before.

– Zim Zuriel, Mojo PR