Millennials present quite the paradox: They’re simultaneously the most connected and loneliest generation.
Despite the emergence of social media platforms and tools designed to connect, rapid adoption of technology is creating an environment prime for isolation. Millennials who reported spending two hours a day on social had twice the odds of perceived social isolation.
After years of being bystanders in social media algorithms, people are beginning to crave human connections and experiences beyond the digital world.
In 2020, we’ll see more apps and technologies bridging the virtual and physical world to build human connections, relationships and communities through shared interests.