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Taxing Our Way to Better Health

by The 100 Companies

Dubai has announced the implementation of a new excise tax on three products we all know are bad for us – tobacco, energy drinks and carbonated sodas. Kicking in from 1st October, the new tax will hope to encourage us kicking the habit.

With so many of today’s health issues linked to poor nutritional and lifestyle choices – particularly diabetes, cancer and obesity – increasing the cost of those products will hopefully make us think twice.

While it might not stop us slurping the odd fizzy drink, it might make us think twice about indulging so often.

Here’s to Dubai’s future health!

Tara Rogers-Ellis & Louise Mezzina, Mojo PR

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The Dubai 100