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Ready for a Crisis? You Should Be

by The 100 Companies

Being prepared for a crisis isn’t just for corporate giants – and judging by the recent global fiascos by United Airlines and Pepsi, even some of the large players aren’t. It’s a must for every business.

No matter how small, indirect or seemingly insignificant your interaction with third parties, and no matter how mass or niche your brand, being fully prepared for a less than favourable situation can make the difference between success and suicide.

With the viral influence of the individual through most social media channels today, no business is immune. Being prepared will always trump recovering from a disaster!

Tara Roger-Ellis & Louise Mezzina, Mojo PR

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The Dubai 100