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Book Hero


A new book shop concept has arrived in Dubai, and it runs solely on trusting the public. By now, you may have seen a few of these stalls dotted across the city’s streets and corners and probably wondered where all the attendants are.

Book Hero is open 24 hours a day. There are no staff and no tills, just a “trust box” which customers can put money into after selecting any book from the shelves (usually from AED 10 to AED 20).

You can find Book Hero at Al Furjan, Motor City and Marina Walk, to name a few spots.

Victoria Garrick, Mojo PR

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