Why are some companies wildly effective with branding, while others struggle? It’s good news that money is not the answer. …
public relations
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The communications landscape changes constantly with new innovations and techniques, and in 2018 companies must be prepared to keep up …
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Repurposing content is taking content previously used for one purpose and reusing it for another. It’s a useful strategy that …
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United Airlines is under fire for refusing to let young girls board wearing leggings, and forcibly removing a passenger unwilling …
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Once again, Twitter rips to shreds a brand that jumps into the political landscape – this time it was Pepsi …
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It’s quite the buzzword around the world, but does influencer marketing work? If done right, it certainly can, but if …