Why are some companies wildly effective with branding, while others struggle? It’s good news that money is not the answer. The key is realizing that branding is comprised of two parts – the brand and brand messaging.
public relations
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The communications landscape changes constantly with new innovations and techniques, and in 2018 companies must be prepared to keep up with the latest trends.
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Repurposing content is taking content previously used for one purpose and reusing it for another. It’s a useful strategy that allows you to reach a broader audience and diversify your content while maintaining consistent messaging. Try these repurposing strategies:
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United Airlines is under fire for refusing to let young girls board wearing leggings, and forcibly removing a passenger unwilling to be bumped because the flight was overbooked. A company creates its image and solidifies its reputation with every statement it makes — verbal or otherwise. That is why communications strategists should be an integral part of the leadership team.
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Once again, Twitter rips to shreds a brand that jumps into the political landscape – this time it was Pepsi that lost its fizz (sorry), when it tried to connect with its younger audience.
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It’s quite the buzzword around the world, but does influencer marketing work? If done right, it certainly can, but if done wrong, it’ll see you burning through cash with little to no return.