Alongside his editorial role, Ed is Head of Creative at Mojo PR and responsible for consulting on digital, social and interactive content creation. He also collaborates with the Mojo team on the conceptualization and execution of creative campaigns.
Ed started his career managing digital accounts for a variety of clients across different sectors. Following this Ed worked at a UK production company developing his skills as a producer and content creator, working on two feature films and a number of smaller productions.
Co-founder and Partner, Mojo PR
Having been located in Dubai for more than 20 years, Tara has a deep love for the region and the opportunities it has presented. She is the co-founder of Mojo PR, together with Louise Mezzina, an award winning independent communications agency that represents a broad spectrum of international, regional and local clients across the MENA region.
A board member of Reach, a non-profit organization established to mentor women professionals in the Middle East, Tara is passionate about the development of women leaders.
Tara is a graduate of English & Psychology from Rhodes University in South Africa, and a certified Go-Giver coach.
Co-founder and Partner, Mojo PR
Louise has more than 16 years’ agency experience the Middle East, UK and Australia, with specialty in marketing communication, corporate communication and reputation management.
Together with her business partner Tara Rogers, Louise established Mojo PR in Dubai in 2009, a generalist agency that represents corporate, consumer and government accounts across the Middle East, South Asia and North Africa.
Louise has multi-sector experience including luxury retail, design, technology, FMCG, healthcare, finance, real estate, construction, professional services and public sector. She has led the communications strategy for a diverse portfolio of multinational and regional brands including: Tiffany & Co., Environment Agency of Abu Dhabi, International Enterprise Singapore, ICAEW, Steelcase and KIKO MILANO.
Louise is a graduate of the University of Technology Sydney (UTS).
As a contributor of The Dubai 100, Hend assists with writing content for the bi-weekly e-zine. Hend is also a part of the Mojo PR team, where she works with various clients in the corporate, financial and lifestyle sectors to expand her knowledge in multiple industries, while continuing to learn the ins and outs of Public Relations.
With her experience in the publishing industry and her love for writing, along with a BA in Business Management, Hend is always on the lookout for the top trends in the fashion industry where she shares her thoughts on her personal blog.
As contributor to The Dubai 100, Razan assists with managing editorial and creative content of the bi-weekly e-zine.
Razan is also Senior Account Executive at Mojo PR, working across a range of consumer and corporate brands. She thrives on developing relationships with both English and Arabic media across the region, and has gained a good level of expertise in luxury fashion and beauty.
A graduate of the American University in Dubai, where she majored in Business Marketing, Razan is also passionate about art and photography, and has already earned a certificate in digital photography.
As a contributor of The Dubai 100, Waad brings her passion and experience in hospitality and tourism to the fortnightly e-zine, and is happiest when on the hunt for exciting, new projects and places that Dubai has to offer.
In addition to her role in The Dubai 100, Waad is a PR executive at Mojo PR, working a number of clients in the corporate, financial, and consumer lifestyle sector.
A graduate of Middlesex University, Waad earned a BA in international tourism management and business.
Richelle is a regular contributor to Dubai 100, sharing interesting insights into the city of Dubai.
As a Junior Account Manager at Mojo PR, Richelle has nine years’ experience in the PR industry working on campaigns across the region.
She has an in-depth knowledge of the regional beauty, fashion, lifestyle and luxury media and social influencers, works on a range of international brands, and particularly enjoys events and press office management.
A graduate of the Holy Angel University, where she majored in B.Sc. Education in English, Richelle brings her organizational talents to the team and tasks in hand.
A keen traveller and foodie, Mitali enjoys writing about her travels around the world and the growing culinary scene in Dubai.
Mitali is a Senior Account Executive Mojo PR, working across a range of consumer and corporate accounts. Mitali also has a good level of expertise in Market Research, having worked in the industry for five years before transitioning into PR.
Mitali has lived in Dubai for 12 years, graduating from American University in Dubai in the UAE, where she majored in Marketing & Management.
She thrives on developing relationships with both English and Arabic media across the region, expanding her knowledge in the corporate communication world and has gained a good level of expertise in technology, business, education, healthcare, HR, construction, design and architecture markets and industries through her work at Mojo.
A graduate of Murdoch University in Dubai, where she majored in Public Relations and Media Communications, Aya is also passionate about photo editing and writing about film and music industries.
She is an Account Manager at Mojo PR, leading the communications strategy on a number of corporate, luxury and lifestyle clients, and thrives on switching hats (and gears) between the numerous industries.
A graduate of the University of Technology, Sydney (UTS), Sam holds a BA Business with majors in PR and Marketing.
Marianna is Account Manager at Mojo PR, working across a range of consumer and corporate brands which keep her ‘in the know’ about the region’s latest industry trends and happenings.
Marianna moved to Dubai five years ago after graduating from Nottingham University in the UK, where she majored in International Communications.