As Editor of Dubai 100 Ed oversees the publication and creative production of the bi-weekly e-zine.
Alongside his editorial role, Ed is Head of Creative at Mojo PR and responsible for consulting on digital, social and interactive content creation. He also collaborates with the Mojo team on the conceptualization and execution of creative campaigns.
Ed started his career managing digital accounts for a variety of clients across different sectors. Following this Ed worked at a UK production company developing his skills as a producer and content creator, working on two feature films and a number of smaller productions.
Tara Rogers-Ellis
Tara is the co-founder and managing partner of Mojo PR, an independent and award-winning communications agency she established, together with her business partner Louise Mezzina, in the Middle East in 2009. Mojo is a generalist agency with a stellar portfolio of both corporate and consumer clients, and delivers full-service communications campaigns across the Middle East, India, Africa, Turkey & Greece.
A marketing and communications veteran with a 25+ year track record in the Middle East, UK and South Africa, Tara held a number of leadership positions in the industry prior to establishing Mojo PR. Her passion for nurturing, developing and supporting young talent throughout her career led to her being awarded the Middle East PR Association’s Visionary Leader Award in 2015, and regularly earns her speaking opportunities on the subject.
She is a Board Member of non-profit organization REACH, an initiative to mentor women professionals and develop female leadership in the Middle East.
Louise Mezzina
Louise has more than 16 years’ agency experience the Middle East, UK and Australia, with a specialty in marketing communication, corporate communication and reputation management.
Together with her business partner Tara Rogers, Louise established Mojo PR in Dubai in 2009, a generalist agency that represents corporate, consumer and government accounts across the Middle East, South Asia and North Africa.
Louise has multi-sector experience including luxury retail, design, technology, FMCG, healthcare, finance, real estate, construction, professional services and public sector. She has led the communications strategy for a diverse portfolio of multinational and regional brands including: Tiffany & Co., Environment Agency of Abu Dhabi, International Enterprise Singapore, ICAEW, Steelcase and KIKO MILANO.
Louise is a graduate of the University of Technology Sydney (UTS).
Hend Fadel
As a contributor of The Dubai 100, Hend assists with writing content for the bi-weekly e-zine. Hend is also a part of the Mojo PR team, where she works with various clients in the corporate, financial and lifestyle sectors to expand her knowledge in multiple industries while continuing to learn the ins and outs of Public Relations.
With her experience in the publishing industry and her love for writing, along with a BA in Business Management, Hend is always on the lookout for the top trends in the fashion industry where she shares her thoughts on her personal blog.
Waad Kibeda
As a contributor of The Dubai 100, Waad brings her passion and experience in hospitality and tourism to the fortnightly e-zine, and is happiest when on the hunt for exciting, new projects and places that Dubai has to offer.
In addition to her role in The Dubai 100, Waad is a PR executive at Mojo PR, working a number of clients in the corporate, financial, and consumer lifestyle sector.
A graduate of Middlesex University, Waad earned a BA in international tourism management and business.
Richelle Fosberry
Richelle is a regular contributor to Dubai 100, sharing interesting insights into the city of Dubai.
As a Junior Account Manager at Mojo PR, Richelle has nine years’ experience in the PR industry working on campaigns across the region.
She has an in-depth knowledge of the regional beauty, fashion, lifestyle and luxury media and social influencers, works on a range of international brands, and particularly enjoys events and press office management.
A graduate of the Holy Angel University, where she majored in B.Sc. Education in English, Richelle brings her organizational talents to the team and tasks in hand.
Aya Hassan
n enthusiastic and interested contributor to The Dubai 100, Aya is also Senior Account Executive at Mojo PR, working across a range of consumer and corporate brands.
She thrives on developing relationships with both English and Arabic media across the region, expanding her knowledge in the corporate communication world and has gained a good level of expertise in technology, business, education, healthcare, HR, construction, design and architecture markets and industries through her work at Mojo.
A graduate of Murdoch University in Dubai, where she majored in Public Relations and Media Communications, Aya is also passionate about photo editing and writing about film and music industries.
Samantha Carey
A contributor to The Dubai 100, Sam brings a love of food, travel and writing to the e-zine, as well as a firm belief that a book is always better than its movie counterpart.
She is an Account Manager at Mojo PR, leading the communications strategy on a number of corporate, luxury and lifestyle clients, and thrives on switching hats (and gears) between the numerous industries.
A graduate of the University of Technology, Sydney (UTS), Sam holds a BA Business with majors in PR and Marketing.
Marianna Wisden
A contributor to The Dubai 100, Marianna loves to share her personal ‘Dubai’ experiences as an avid explorer of the city’s vibrant offerings.
Marianna is Account Manager at Mojo PR, working across a range of consumer and corporate brands which keep her ‘in the know’ about the region’s latest industry trends and happenings.
Marianna moved to Dubai five years ago after graduating from Nottingham University in the UK, where she majored in International Communications.
