Business

Influencer marketing has become an integral part of our communications campaigns for clients, both consumer and corporate. It has generated great sales for products, added a “cool” factor to a previously uncool brand and has been a cost-effective way to grow clients’ communities.

Dubai Internet City (DIC), the largest technology business hub in the region, has launched its GoFreelance permit that will enable freelance talent to work in the technology sector and aims to enhance Dubai’s global credentials as an incubator that thrives by innovating.

Why are some companies wildly effective with branding, while others struggle? It’s good news that money is not the answer. The key is realizing that branding is comprised of two parts – the brand and brand messaging.

From the stress of pressing deadlines to hours sitting in front of a computer, heart health is not top priority in most workplaces. Heart disease is the leading cause of death in America making it important to incorporate cardiovascular wellness into your office culture. Here are five tips to protect your heart health while at work:

Sometimes we set goals for the future to make an excuse not to act right now. In my vocabulary, someday has become a word I use when I can’t think of a good reason why I can’t do something immediately.

The queen of beauty as well as beauty products, Huda Beauty, has launched a new fragrance concept: KAYALI – For Every Layer Of You.

Tourists planning to visit the UAE received a joy boost this week as they will now be able to claim tax refunds from registered companies on purchases over AED 250 as part of a new digital system employed by the Federal Tax Authority.

The completion of a transaction, whether it’s simply selling merchandise or completing a contract, typically ends with a “thank you,” but that shouldn’t be the limit of your gratitude.

Why so serious at work? Laughter can actually be beneficial for your workplace, according to a recent article from Fast Company.

Dubai is home to some great workspaces. Some of the coolest co-working spaces range from zen spaces to tech hubs.

A midday gym session can be the best way to boost your energy levels during the workday. But the thought of redoing your hair or taking that second shower can be daunting.

Not only is augmented reality now mainstream, but it has been shown to capture people’s attention for over 85 seconds, increase interaction rates by 20 percent and improve click-through rates to purchase by 33 percent.

To get noticed in today’s world, there must be something special about your brand – whether it is personal or a corporate brand. 

An annual list ranking countries around the world according to brand value has ranked UAE as the most valuable brand in the Middle East, ahead of the region’s largest economy – Saudi Arabia – increasing by 19% since last year.

The MENA e-commerce market is expected grow more than threefold over the next five years. A new report by Google and Bain & Co. predicts the total MENA e-commerce market will be worth $28.5 billion by 2022.

When you’re vying for people’s attention today, the smartest place to go is where they’re spending their time. That’s in the digital world, accessed primarily through mobile phones.

Feeling unmotivated and burned out? It happens to the best of us. With fall here and the days growing shorter, it’s important to do what we can to keep ourselves enthusiastic and engaged while doing what we love.

If you have ever held a job, at some point, you have probably found yourself in a situation where you had to have a difficult conversation. Whether you are a manager admonishing an employee or an employee seeking a raise, these tips will help you get through those potentially awkward conversations:

Rumour has it Chelsea FC of the English Premier League – the most lucrative domestic league on the planet – is for sale.

Many business owners and marketers recognize the importance of social media but don’t realize that their social media practices might be affecting their website’s Google rankings. Here are a few quick tips to boost your SEO while continuing to grow your following:

Hey, all you copywriters, there’s a new benchmark for speed – 20,000 lines a second.

Summertown, the UAE’s leading fit out contractor specialising in green interiors, released its 2017-2018 Sustainability Report, recording positive economic performance, environmental impact and responsible procurement.

According to ICAEW’s latest Economic Insight report, rising oil prices promise to support economic growth in the Middle East. Although macroeconomic conditions do seem more promising, there is also a chance trade tensions between the US, China and Europe could slow down growth.

This month, Business of Fashion announced its 2018 BoF 500, an index of key faces in the fashion world who are shaping the $2.4-trillion industry.

Procrastination: we’ve all dealt with it at some point. But did you know it goes deeper than just putting off a task? In our minds, each task falls into one of four categories: expectancy, value, time or impulsivity. Or in layman’s terms, we don’t care, we’re not getting the wanted results, our time is too valuable, or we’re just downright impulsive.

When it comes to honesty on social media, consumers expect it more from businesses than they do politicians – or even their family.

A workplace revolution has begun, with businesses across the UAE embracing a new style of working. For generations, the world has understood an office job to involve a fixed location and 9-5 schedule, but an unprecedented number of businesses are now adopting a different working model.

With the extensive buzz around cryptocurrencies and digital assets, you’ve probably at least heard of Bitcoin. If you’re looking to dive into the world of Bitcoin – or Ethereum (ETC) – you should definitely check BitOasis out.

Most of us spend lots of time with our co-workers. What could you do differently to be a better one? Sources from human resource blogs to Reader’s Digest offer tips on how to be a better co-worker.