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Time to add to the list of broken records in the UAE. This time, a record was broken by Heinz and Carrefour.
Kraft Heinz collaborated with Carrefour to celebrate the love of ketchup and set a Guinness World Record for tallest packaged food display.
Fifty-two volunteers spent over 48 hours building a tower, which included 883 ketchup bottles and reached 3.37 meters high. To commemorate this, Kraft Heinz placed replicas of the tower in three Carrefour hypermarkets. Replicas were made with “Edchups,” limited edition Heinz Ketchup bottles that are the result of a unique collaboration with Ed Sheeran.