Pantone has introduced two colours for 2021.
An optimistic yellow, set to evoke hope after a tumultuous 2020. Yellow, after all is the colour of sunshine — often associated with brightness, energy and a sense of happiness.
To accompany, is Pantone’s Ultimate Grey — a subtler hue, reflective of natural elements and said to speak of composure, steadiness and resilience.
The colours go hand in hand sending a message of encouragement. While the year ahead may feel uncertain, there is stability in the sight of the sunshine making its way through dispersing clouds.
What do you think your favourite colour tells you about itself?
– Jen Cook, Mojo PR