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Farfetch, the global online portal for luxury fashion, has partnered with the leading regional retailer Chalhoub Group to enhance its reach in the Middle East.
In addition to launching an all-Arabic website curated with fashion items that appeal to local tastes, the e-commerce giant will offer shoppers exclusive personal styling services as an additional touch point.
With the rise of e-commerce continuing to shake up the region’s luxury retail space – by 2020, e-commerce investment in the Middle East is expected to reach $69 billion – the partnership can be considered a savvy joint venture by the brands.