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Democratizing fragrance

by The 100 Companies

A celebration of inclusivity, self-expression and emotional connection, Oo La Lab is challenging the status quo in fragrance by making premium perfumes approachable and accessible to its customers.

In what it calls the “democratization of fragrance,” Oo La Lab is masterfully transforming the art and science of perfumery into both a right and ritual of self-expression, making it a new currency for human connection.

Located in Dubai’s Alserkal Avenue, customers are invited to create a personal scent wardrobe that speaks uniquely to them by tinkering with top, middle and base notes. Literally thousands of unique olfactory combinations can be crafted.

Marianna Wisden, Mojo PR

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The Dubai 100