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Under-tourism: the new travel trend

by The 100 Companies
Under-tourism

Social distancing as the new norm is driving a growing travel trend that began a few years ago – under-tourism. Originally a backlash against mass tourism, this is about discovering the attractions of less popular or little-known destinations.

Less crowded, less polluted and often less commercial, finding the undiscovered or secret spots around the world can take us on new adventures that minimize our health risk from crowds.

Whether it’s countries like Bolivia or Moldova, or different parts of popular countries – like Lido Island instead of Venice – finding a new, less-crowded spot could be just the ticket for safer travel!

– Tara Rogers, Mojo PR

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