Dubai residents are big spenders on cosmetics. Spending on cosmetics and skin care in the MENA region is predicted to grow at 6% annually.
The Sephora in Dubai Mall is the second highest grossing Sephora location in the world. Several high-end beauty brands like Clinique, NARS and Bobbi Brown sell big here. Dubai-based makeup brand Huda Beauty is now widely popular worldwide.
The Middle East has a large population of beauty influencers, who influence a large audience of millennials and women in the beauty world. A Forbes list of women behind Middle Eastern brands featured nearly 10 Arab beauty influencers.
– Naina Gupta, Mojo PR