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Dubai: The next beauty capital of the world?

by The 100 Companies
sephora dubai mall

Dubai residents are big spenders on cosmetics. Spending on cosmetics and skin care in the MENA region is predicted to grow at 6% annually.

The Sephora in Dubai Mall is the second highest grossing Sephora location in the world. Several high-end beauty brands like Clinique, NARS and Bobbi Brown sell big here. Dubai-based makeup brand Huda Beauty is now widely popular worldwide.

The Middle East has a large population of beauty influencers, who influence a large audience of millennials and women in the beauty world. A Forbes list of women behind Middle Eastern brands featured nearly 10 Arab beauty influencers.

– Naina Gupta, Mojo PR

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The Dubai 100