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The rise in secondhand brands

by The 100 Companies

The secondhand market is nothing new, but now it’s becoming one of the fastest-growing trends in retail.

The effects of 2020 have seen many brands come up short, the offline space shut down and significantly emptier shopping baskets all-around. Into the spotlight comes the rise of re-sale, where brands are finding new ways to take back control of their pre-owned stock and re-sell to new and willing customers.

With a more sustainably driven consumer market, the stigma formerly associated with buying pre-owned items has decreased. It all started with customers re-selling and now could become the new face of retail.

– Jen Cook, Mojo PR

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The Dubai 100