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Last week I spoke at PRAXIS 2017 in India, addressing over 600 PR professionals from across India. The brainchild of Amith Prabhu, a passionate PR professional with a vision to serve the fast-growing Indian PR community, PRAXIS has quickly become the industry event for India.
Bold and unquestionably dynamic, with speakers ranging from global PR heads to industry leaders, the summit addressed the seismic changes happening in PR.
Today PR needs to be fast, fearless, forward-thinking, creative, data-crunching, content-creating and community-building – wherever we are in the world, and no matter the sector, service or brand.