The prominent Argentinian football player uses his brilliant skills to broadcast a message of unity and teamwork in a new 60-second film that kicks off his debut campaign as an Expo 2020 Dubai global ambassador.
The video is shot in several different countries including, India, UK, Kenya and the home of Expo 2020, the UAE. Messi starts the film by playing a global game of keep-ups with a culturally diverse cast, breaking down barriers along the way.
The ball symbolizes Expo 2020’s aim to facilitate collaboration and the strengthening of ties within communities, while spreading joy and happiness.
– Farah Abu-Zaid, Mojo PR