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In 2015 Dubai launched a competition under the theme of “connecting minds, creating the future” to create the official logo for Expo 2020.
Inspired by the ancient civilisation that existed 4,000 years ago in an area extending from Abu Dhabi through Dubai to Fujairah, the design tells the story of Dubai’s roots and how it will continue to be the hub for creativity and connectivity.
The logo’s inspiration came from a ring made from pure gold, an artifact found from the archaeological site of Saroug Al Hadeed. The circular shape stands for connectivity, resilience and strength, which Dubai represents.