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2016 was a year for the books when it came to digital trends. We were introduced to the power of virtual reality, and Facebook Live launched not only for businesses but also for personal accounts.
Companies and brands everywhere will be striving to embrace trends and working toward adding them to the marketing mix. Over the next 10 months, the following trends will become increasingly relevant:
1. Using Facebook Live
2. Attracting hashtag user advocates
3. Encouraging employee ambassadors
4. Leveraging big data
5. Integrating pay-to-play media strategies
6. Bracing for the power of virtual reality