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“Power of Gentle,” a short video by JOHNSON’s Beauty carries a beautiful message for Ramadan. Part of the brand’s social movement campaign, it implores men and women around the region to make more gentle choices in their everyday lives and experience its powerful ripple effect.
In this case, that ripple not only seeks to reconnect humanity, but will also see JOHNSON’S donate AED 1 towards female education for every connection that #PowerofGentle makes on social media during the Holy Month.
Considering two thirds of the world’s illiterate adults are women, we think that deserves a comment, like, tag or post.