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Meet Sofiane Si Merabet: The Confused Arab

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Sofiane Si Merabet

Meet Sofiane Si Merabet, a half-French, half-Algerian cultural cartographer who uses social media as a visual tool to start a conversation.

Sofiane started his career in marketing and now heads Karta, a consulting creative agency animated by the passion of cultures. And that’s not all for Sofiane. He set up The Confused Arab, a digital creative platform interrogating Arab identities through city guides and live installations.

Sofiane also took part in Dubai’s Sikka Art Fair, where his installation “Salon Tomorrow” recreated a beauty salon and a traditional Hammam, placing both on a newly discovered planet in the future.

Hend Fadel, Mojo PR

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