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About 400,000 people worldwide signed up to the Veganuary movement in January.
The movement has seen a spike year over year since it began asking people to pledge to eat vegan in January. Participants come from every country except North Korea, Vatican City and Eswatini.
2019 saw 250,000 participants, compared to 170,000 in 2018. With the viewing hype on Netflix’s “The Game Changers,” veganism is on the rise.
In the UAE, it’s never been easier to be vegan, with plant-based options appearing on menus across the region, more exclusively vegan restaurants and labelling on groceries.
So is it here to stay?
– Jen Cook, Mojo PR