Social Media

Facebook and Instagram are two platforms that businesses should be utilizing in their social media strategy. To some, these platforms seem extremely similar, but to others, they may be wildly different. Here are three tips to take into account when it’s time to post.

IGTV, Instagram’s foray into long-form video content, is unique in that it’s primarily for vertical content. While brands have been slow to adopt this feature, there might be room for smaller companies to get an edge.

It’s already easy to shop for items discovered on Instagram. But recently, Instagram announced a feature it is testing that allows customers to pay for and manage orders directly within the social platform.

A photograph of a hen’s egg has emerged victorious in a viral effort to surpass Kylie Jenner’s record for the “most liked image on Instagram”.

As businesses continue to see the importance of connecting with their customers through social media, the photography used on those platforms takes on even greater significance.

Many business owners and marketers recognize the importance of social media but don’t realize that their social media practices might be affecting their website’s Google rankings. Here are a few quick tips to boost your SEO while continuing to grow your following:

When it comes to honesty on social media, consumers expect it more from businesses than they do politicians – or even their family.

It seems the social media world never stops evolving, always launching new tricks and features to keep consumers wanting more.

Now more than ever, digital marketing is changing the way we communicate. Social media helps brands connect with target audiences with the click of a button.

Though it has had recent downfalls, it is still the birthplace of the hashtag and is still a top-used platform.

Known as the “cooler” social media platform, Instagram gives people what they desire at their core when it comes to social media – a place to engage and connect through images and videos, without having to be buried in all the “Facebook craziness.”

The recent changes on Instagram make it harder for marketers to engage their audiences. Rather than listed chronologically, posts are now based on the number of likes, comments, views, shares, saves and direct messages. High engagement signals to Instagram that the content is what people want to see.

To become a master smartphone photographer, you need the right photo editing app. But what app do you use?

As Instagram continues to grow, improving efficiency for brands who utilize its tools, your business could be using these strategies to reach your target audiences:

Billionaire entrepreneur, investor and philanthropist Richard Branson has a Twitter account worth following. With more than 10.5 million followers, he shares daily motivation, his views on current events and other interesting news covering everything from entrepreneurship to space travel.

Apple excited its loyal fanbase this past Monday with the creation of its first official @apple Instagram handle.

Twitter and Bloomberg have recently partnered together to create a service that will stream news produced solely for Twitter.

Facebook recently announced its feature designed to help mobile users find free accessible Wi-Fi networks. “Find Wi-Fi” will be available for users worldwide on iOS and Android devices.

Hashtags have been around since the beginning of time in the social media world. Created in 2007 by Chris Messina, they are used to categorize information. Providing an easy link back to your brand’s website, hashtags provide useful insights on your company’s brand growth via social media.

Juggling a ton of different Facebook, Instagram and Twitter pages can drive an account manager crazy. I currently manage six Facebook, five Instagram and four Twitter accounts. To save time, I established methods to effectively administrator each account. Here are five tips to help you multi-manage:

You finally got a great shot and have it flawlessly edited, but wait … what do you write for a caption? This seems simple, but a strategic and well-crafted caption can add value and drive engagement to your post.

Ramadan is here and many of us will become even more active on social media. Let’s be honest, most of us are hooked, so there is no way we are going to stop for a whole month. In light of that we thought it would be a good idea to list few things to consider before you post during Ramadan:

The rise of ‘instafrauds’, Instagram users that use bots to boost their followers, is becoming an increased area of concern for the integrity of organically established influencers.

As marketers continue to champion social media as viable brand boosters and engagement platforms, it’s important to know how generations interact with each channel and at what level.

As Instagram grows in popularity, users are starting to become more cautious about what they choose to post, opting for highly edited images. However, with “Finstagram” accounts, users “can be real.”

Last week, I sadly downloaded my Vines to my desktop. If I hadn’t, some of my favorite memories captured from college, concerts and travels would have been lost forever. The social media channel that featured six-second videos officially suspended its curation January 18. Vine is now officially Vine Camera.

Learning how to differentiate the strategy between your personal and business Instagram accounts can be challenging. Follow these tips for guidance:

I had a self-diagnosed fear of overposting on Instagram. Thanks to Instagram Stories, that fear has disappeared. This Instagram feature has successfully integrated its way into users’ daily lives, but the question is: how does your brand effectively use it as a marketing tool?