Apple Joins Instagram to Create iPhone Photography Portfolio

Apple excited its loyal fanbase this past Monday with the creation of its first official @apple Instagram handle.

In a world where audience engagement is key, Apple is now able to activate users and incorporate everyday iPhone photographers into its ongoing ad campaign with the hashtag ##ShotoniPhone.

Though its initial claim promised to keep the page clear of new product promotions, one cannot help but wonder what plans this technology powerhouse has in store to tease Instagram’s 700 million+ users about the highly anticipated iPhone 8, speculated to hit the market later this year and include an even better camera.

– Nathan Best, The Atlanta 100