Join the #PowerofGentle Movement

A new social movement campaign by @JohnsonsMiddleEast is encouraging people to rethink their perceptions of gentle in the hope of reconnecting humanity and starting a wave of change around the world.

At a time when the world is more divided than ever, #PowerofGentle seeks to remind people that their everyday little choices can make all the difference – to their lives and the lives of others. You don’t have to look strong, act fierce or be cut-throat to get ahead.

Inspired? You can join the movement by sharing your everyday acts of gentle on social media using the hashtag #PowerofGentle.

– Louise Mezzina, Mojo PR