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Welcome to General 3am

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general 3am

If you’re all about the art scene and always on the lookout for the coolest streetwear in town, then you’ve hit jackpot with General 3am.

What is it? Founded by Emirati artist and entrepreneur Rami Farook in 2017, it is a multi-purpose studio space on Alserkal Avenue. Not only does it serve as a post-contemporary concept showcasing designers in the region including Gasah Studio and Azra, but it also hosts community events and gigs.

For those looking for a place to work whilst being inspired by regional creatives, you’ve got to check out its cool, laid-back café.

Hend Fadel, Mojo PR

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