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You’re not alone! PR has a new-normal survival kit

by The 100 Companies

COVID-19 has been a challenge for developing marketing and PR plans as well as executing them accordingly. With that in mind, we’ve put together the ultimate PR survival kit during these uncertain times:

• Zoom and virtual calls to get in touch with clients and grow the chemistry face to face

Stay timely — news cycle tends to follow a pattern of covering (“breaking news”) so we must keep up with all news including social media trends

•  Focus on the fundamentals like brand positioning and developing materials that tie back to the brand.

•  Look at the long term — brand’s visibility, thought leadership, market competitiveness and reputation requires dedication and perseverance.

Richelle Fosberry, Mojo PR

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The Dubai 100