COVID-19 has been a challenge for developing marketing and PR plans as well as executing them accordingly. With that in mind, we’ve put together the ultimate PR survival kit during these uncertain times:
• Zoom and virtual calls to get in touch with clients and grow the chemistry face to face
• Stay timely — news cycle tends to follow a pattern of covering (“breaking news”) so we must keep up with all news including social media trends
• Focus on the fundamentals like brand positioning and developing materials that tie back to the brand.
• Look at the long term — brand’s visibility, thought leadership, market competitiveness and reputation requires dedication and perseverance.