As we welcome 2020 with open arms and online statuses, it’s hard to tell where our social media applications are heading.
We’ve had platforms like TikTok emerge and take off within months, and others we know and love, like Instagram, remove their liking mechanism.
While we can’t tell where we’re heading in the age of social media, what we can do is predict some of the trends we can expect in 2020.
1. Niche platforms will probably do better because people want personalization.
2. Influencer marketing will dominate (or maybe disappear?).
3. Video content will continue to dominate.
4. E-commerce will expand through social media.
– Lara Obeidat, Mojo PR