Is a ‘pivot to audio’ the next ‘pivot to video’?

Reuters recently released their Journalism, Media and Technology Trends and Predictions 2019 report and found a fascinating figure – 75% of publishers think audio will become a more important part of their content and commercial strategies.

Is radio making a comeback? It appears so, as more audiences are indicating interest in accessing information through listening. The rise of podcasts and audio devices like smart speakers are main indicators of the room for growth.

Both news and marketing stand to benefit from the interest in voice. Demand for content exists and gives marketers an opportunity to get their message to consumer ears.

– Morgan McCoy, The Pittsburgh 100