Business Tips

COVID-19 has been a challenge for developing marketing and PR plans as well as executing accordingly.

The key to better cyber security starts with quitting that tired username and password combo.

What better time to start mentoring someone, finding your own mentor or perhaps both as the new year kicks off with National Mentoring Month in January.

When establishing a video interview, ensure there is a backup plan in the event of a technology glitch on either side i.e., phone numbers, emails, instant messages, etc.

You might be surprised to learn your leadership style is largely dependent on your personality traits.

In its ongoing role to equip and support Middle East business leaders driving organisations through growth, transformation or crisis, PwC’s Academy has introduced an online leadership coaching programme.

Never is true leadership more apparent than during a crisis.

The coronavirus crisis is forcing many people to work from home to reduce social contact and minimise the associated risk of transmitting the virus.

More than ever, the value of an authentic story — and storyteller — is critical.

With the work from home movement becoming more standard than novel, sellers are filling the need with inexpensive products to enhance your online video background.

The best marketing cuts through the clutter and noise.

Now more than ever, brands need to show their customers that they put people ahead of profits.

It’s important to make sure everyone stays on the same page while working remotely during this uncertain time.

Are you in strategizing mode and creating a marketing plan that will help your company achieve its goals? Be sure not to skip these important steps.

In case you haven’t heard, content is one of the biggest buzzwords in the social media and marketing industries today (next to storytelling, of course). Audiences crave compelling content. But how do you create content that’s fresh and exciting?

In case you haven’t heard, content is one of the biggest buzzwords in the social media and marketing industries today (next to storytelling, of course).

We all know the value of an internship.It’s also a great recruiting tool for companies.

As the owner of an award-winning, full-service digital marketing agency focused on website design, among

Between work, school, sporting activities and social activities, making sure that your family is where they need to be can be stressful.

Planning a work retreat can seem daunting at best. If you’re embarking on a retreat soon, try out these best practices for a productive session:

Being in a management position means being a valued and respected leader for other members of your team, but respect does not usually come simultaneously with the title. So, how can you earn it?

No matter the type of business you are in, you more than likely have to attend networking events regularly whether you are a new or seasoned professional.

PRSA has some great advice:

UAE residents are frequently travelling and spending more money while they are away. The main reason for this is that a lot of places are being served by UAE airlines. Going somewhere is also the perfect reason to escape the summer heat.

Yes, you do. About 15 percent of people over 18 have some hearing loss and you can’t predict who by age alone.

Gone are the days of automatically handing out plastic bottles of water at work. More companies are keeping the environment in mind, and gaining respect while doing it, by offering sustainable options for office guests and employees.

According to Facebook’s Chief Operating Officer Sheryl Sandberg, Mark Zuckerberg likes to keep the social media giant’s office temperature at 15 degrees Celsius. I wish most people agreed with that.

Don’t be so formal, write conversationally, find your voice – you’ve probably heard it all before.

What kills a good presentation almost as much as a lack of preparation? Letting the adrenaline get the best of you.

It’s natural for a leader to want to solve all the problems, know everything and help people with information. Typically, the unintended consequence of this is, well, you have to have all of the answers. It also means your team can’t have any of the answers because the boss has them all.