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Don’t be afraid of the white space


When creating documents and marketing materials, it’s easy to think “I have this much space to work with, why not fill all of it?” While this often makes sense, it can really hinder your message.

There’s an old adage that says “less is more.” This holds true most of the time. While making things larger within the space makes them stand out, if everything is large then nothing stands out. Giving each element within a composition room to breathe makes each part more significant.

Don’t be afraid to leave some white pace. You might be surprised how good it looks.

Gilles Weingart, The Oklahoma 100

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The Dubai 100