PR: It does what it says on the tin

We’ve just returned from the annual PROI network conference, of which Mojo PR is the Middle East partner. Connecting with our colleagues, accessing the latest industry intelligence and progressing our services makes it enormously valuable.

So did the closing address by Paul Holmes, founder of The Holmes Report, who reminded us, at a time when many agencies are considering changing the name of their craft, that public relations is exactly what is required right now.

Our strength lies in relationships, in tapping into emotional intelligence and including this in what to do and say across all parts of the business.

– Tara Rogers-Ellis, Louise Mezzina, Mojo PR