The statistics are alarming. Road-related deaths are the second biggest killer in the UAE, behind heart attacks, and the largest killer of children under the age of 14.
This just didn’t sit right with Thomas Edelmann. Four years ago, he left his corporate marketing job and founded RoadSafetyUAE. The award-winning CSR platform partners with companies and government agencies to raise awareness about proper conduct on UAE roads.
RoadSafteyUAE focuses on educating all road users. From internal awareness initiatives for corporate clients to seat belt safety schemes for Careem passengers, Edelmann is saving lives, one activation at a time.