Public relations and marketing have adapted over the last decade to pay special attention to digital platforms. If you’re not using social media, blogs and other digital channels to educate and convert potential customers into brand ambassadors, there’s no time like the present.
According to Adweek and online blog aggregator Bloglovin’, 53% of women made purchases due to influencer posts. Consistency and authenticity are crucial to the influencer economy, and women are one of the most active audiences on social media.
Bloglovin’ surveyed more than 20,000 women who said Facebook and Instagram are preferred for connecting and following influencers.