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Deliveroo is stepping up its delivery game and has launched a new platform enabling restaurants to reach new audiences in cities around the world, and here’s how.
Enter ‘Deliveroo Editions,’ the new initiative that will see the creation of ‘delivery-only’ kitchens, allowing restaurants to take menus nationwide without needing high-street premises. Customers will have access to creations from restaurants that haven’t opened in their city.
The first Deliveroo Editions kitchens will launch in the UAE late this year, one of its planned expansions to five countries globally, with home-grown restaurant PINZA as one of the first partners.