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Use Competition to Propel, Not Paralyze


Competition in business is inevitable, whether you are first to market with a new concept, product or service, or whether you are entering an existing playing field. What is optional, however, is your approach to it.

Competitive spirit, when harnessed properly, is a motivating force that can save us from complacency. But rather than direct it outwards, use it inwards to set clear objectives, targets and metrics. The best runners are not only trying to win the race, but also break their own record. Pushing yourself to peak performance is the best way to leave your competitors in the dust.

Tara Rogers-Ellis, Mojo PR

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