Media interviews: How to do it right

Interviews are great opportunities to present your brand, make sure you’re prepared:

Tell your story – not only facts and figures, but also interesting elements that bring it to life and give it personality.

Use a question – to deliver your message. If you don’t want to answer one posed, offer an alternative question that you would – and then answer it!

Take control – be calm and confident that you own your story, know your brand and how to present it, and don’t deviate.

Add value – share a few nuggets of information that are not in your press pack or on your website.

– Tara Rogers-Ellis, Mojo PR