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SERMO, the global luxury and lifestyle communications network, recently revealed the results of its fourth annual influencer index – an analysis of digital influencers and “ones to watch” in 18 markets worldwide.
Mojo PR, SERMO’s Middle East partner, submitted the region’s names based on the rankings of influencers using a 70:30 digital influence algorithm – 70% data and 30% human judgment based on the influencers’ professionalism, creativity and peer influence.
The index is designed to help brands keep ahead of the ever-growing influencer talent pool, This year, fashionista Dana Al Tuwarish was named the Middle East’s “top luxury lifestyle influencer.”