Under the influence

Influencer marketing has become an integral part of our communications campaigns for clients, both consumer and corporate. It has generated great sales for products, added a “cool” factor to a previously uncool brand and has been a cost-effective way to grow clients’ communities.

What can’t be measured can’t be managed, so try applying one of these techniques to influencer campaigns:

• Create a campaign hashtag – can be used by influencers and followers.

• Provide promo codes – one per influencer helps you track each one’s performance.

• Use affiliate links – enables tracking from influencer to product purchase.

These strategies help you calculate ROI.

– Tara Rogers-Ellis & Louise Mezzina, Mojo PR