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Influencer marketing has become an integral part of our communications campaigns for clients, both consumer and corporate. It has generated great sales for products, added a “cool” factor to a previously uncool brand and has been a cost-effective way to grow clients’ communities.
What can’t be measured can’t be managed, so try applying one of these techniques to influencer campaigns:
• Create a campaign hashtag – can be used by influencers and followers.
• Provide promo codes – one per influencer helps you track each one’s performance.
• Use affiliate links – enables tracking from influencer to product purchase.
These strategies help you calculate ROI.
– Tara Rogers-Ellis & Louise Mezzina, Mojo PR