The Mojettes

The temperatures are edging closer to 50 degrees and humidity levels are on the rise. Summer is officially here, and we all let out a collective groan.

We’re already well into the holy month of Ramadan, one of the most important times of the year for followers of Islam.

The UAE leadership is unwavering in its commitment to improving the well-being of citizens and residents, building tolerance and understanding, fostering happiness across all levels of society, empowering women and youth, and boosting education.

There are few boundaries in the realm of possibility that Dubai doesn’t consider crossing. We’re reminded of the reality of the world’s tallest building, Burj Khalifa, the hosting of the World Expo in 2020 and the flying taxis being tested in our city’s skies.

Ever since skyscrapers popped through the clouds 134 years ago, towering buildings have stood as symbols of a thriving economy. Today, the UAE ranks third in the world for skyscrapers, behind only China and the United States.

The UAE this month stepped up its commitment to sustainability with the social campaign #WeAreCommitted, which calls on the global community to pledge their support.

Since 2016, the UAE has created a specific focus or theme for the year. This year, UAE President H.H. Sheikh Khalifa bin Zayed Al Nahyan announced that 2019 is the Year of Tolerance – reflecting the UAE’s ambition as a global capital to instill values of peace and co-existence in local, regional and international communities.

Influencer marketing has become an integral part of our communications campaigns for clients, both consumer and corporate. It has generated great sales for products, added a “cool” factor to a previously uncool brand and has been a cost-effective way to grow clients’ communities.

UAE National Day on Dec. 2 marks the 47th anniversary of the formation of the United Arab Emirates, a vision brought into reality by the country’s founding father, Sheikh Zayed bin Sultan Al Nahyan.

With Dubai being a leading international aviation hub, air travel is a common thing for those who live and work here. It also means we’re familiar with what is often the laborious process of actually getting to our airline seat.

An annual list ranking countries around the world according to brand value has ranked UAE as the most valuable brand in the Middle East, ahead of the region’s largest economy – Saudi Arabia – increasing by 19% since last year.

Dubai has always been big on ambition, and the latest goal announced by the Emirate’s Department of Tourism is to make Dubai the most-visited city in the world. Working to attract 23-25 million visitors by 2025, Dubai has enjoyed consistent year-on-year growth in attracting both business and leisure visitors from around the world.

For the last five years the UAE has ranked as the world’s largest donor of official development aid, according to OECD figures. But when it comes to blood donations, there’s always room for improvement.

September is here, and so is the slow return to cooler temperatures and the chance to spend more time outdoors again. Dubai presents a wonderful mix of things to do, see and enjoy. No matter how long you’ve been here, there are probably still a number of things you’ve yet to do.

This week was Emirati Women’s Day, giving us an opportunity to honor the many examples of grace, intelligence, ambition, wisdom and success demonstrated by Emirati women we know.

Dubai welcomed a record 8.10 million visitors in the first half of 2018, confirming that our busy, dynamic city continues to attract the world. The top 3 visiting nations are India (with over 1 million travellers), KSA and the UK.

We’re big fans of “The Go-Giver” by Bob Burg and John David Mann – a parable about business and life that we live by at Mojo.

Summer surprises are pretty standard in the UAE, with the annual Dubai Summer Surprises Festival offering unmissable discounts and special offers through the hottest months of our year.

The global problem of plastic pollution is one that affects our own region too, with an alarming 94kg of plastic used per person in the GCC in 2016.

Summertime is here, and whether you’re in sweltering Dubai for the duration or escaping to cooler climes, we’re lucky to live in a city where the options are endless.

Scrolling through filtered feeds of perfect Instagram posts can cause anxiety. For hyper-connected millennials, the struggle is real – trying to maintain the illusion of an “Insta-perfect” personal brand, fueled by comparisons to other highly curated feeds.

We’ve just returned from the annual PROI network conference, of which Mojo PR is the Middle East partner. Connecting with our colleagues, accessing the latest industry intelligence and progressing our services makes it enormously valuable.

We’re only one week away from the start of the holy month of Ramadan, and the most profound time of the year in the Islamic world. No matter our nationalities, cultures or religions, living in Dubai allows us to be welcomed and included in the communities that follow Ramadan.

The region’s first environmental monitoring satellite is set to be launched into space next year. Commissioned by Dubai Municipality, the satellite will orbit the earth 14 times a day, accumulating data to enable control of air pollution and environmental hazards.

Dubai has upped the ante on sustainability, announcing it will become the world’s first waste-free city by 2020. That’s quite ambitious considering it has one of the highest levels of waste generation per capita.

Mojo attended our annual SERMO network conference in LA last week, which focused on the future for brand communications and the role of technology.

Fancy a stretch? We have three completely different activities to offer in Dubai this month that demonstrate the diversity in our happening city.

Is the influencer marketing bubble ready to pop? Certainly, digital marketers are starting to call time on fake followers, disingenuous posts and sub-optimal engagement. Steps are being taken to regulate this “new frontier,” and brand safety is coming to the forefront of influencer engagement discussions.

As Middle East partner for SERMO – the first global network of independent communication consultancies with shared expertise in luxury and lifestyle – Mojo PR contributed to its latest Global Influencer Marketing report.

Dubai’s Expo 2020 continues to pave the way for progress, including putting sustainability at the top of its legacy list.