The normal cinema scene as we knew it may be completely gone … causing one Dubai cinema brand to think outside of the box. Or perhaps channel the old-school way of watching movies in public.
Vox Cinema in Mall of the Emirates, UAE, has found a way to allow movie lovers to still enjoy a cinematic experience during this pandemic. Located on the last outdoor parking floor, visitors are allowed to park their cars and order food to watch a movie on the big screen.
The innovation starts by tuning into a specific radio station to watch with sound.
– Lara Obeidat, Mojo PR